Le Coeur Watch Co. is a brand born here in the heart of Chicago. There are so many watch brands out there but I really do feel as if Le Coeur is doing it right. The clean, minimal, and neutral aesthetic of these watches make anyone's wrist look hella clean. Since Le Coeur is relatively new, they reached out to me and a few other photographers in the area to help create content. I didn't even have to think twice and I don't regret it. This was a lot of fun and I sport Le Coeur on my wrist every day.
Evan and I decided to collaborate on this shoot and do it together at select locations. We headed to the Milwaukee Art Museum and also did a studio portion. Some of my favorite photos I've ever taken by far.