A few months ago, I was asked to help with creative direction and to take photographs for a startup company called POINT. POINT is developing a mobile application that will socially connect people to all things service and charity in their given location. Madison, the owner, is one of the most inspiring and diligent people I have ever met and it has been an honor to work beside her during this strenuous process. After months of struggling with ideas, we finally thought of something that made shooting for social media a lot of fun.

The image above may not make a lot of sense initially. But the idea is to create minimal images that wold force the audience to read the description. For example, the image above would have a caption like, "Play an instrument for free at a nursing home." This shoot was a lot of fun and I'm excited to be moving forward with POINT in creating social media content. More information about their website can be found here. You can also follow us on Instagram to see how these images play out.

Here are some of my favorite images from the shoot, but you can find the rest here